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‘Najib’s image soars, but UMNO leaders are not happy’

January 27, 2012

HARAKAHDAILY Thursday, 26 January 2012 22:20

EXCLUSIVE Jan 26: Pangs of dissatisfaction are being felt among UMNO leaders who are questioning its president Najib Razak’s self-promotion, while at the same time the party image suffers a steady decline.

Harakahdaily has been briefed by a well-placed party insider that UMNO leaders were starting to realise this development trend following various pollsters’ findings that Najib’s popularity has been on the rise, with some saying exceeding even that of Opposition Leader Anwar Ibrahim.

And while this is taking place, other UMNO and BN leaders have seen their ratings taking a plunge, with Najib’s deputy Muhyiddin Yassin taking the brunt of it.

“If the trend continues, it would only be who will win the coming general election. The rest of us can pack up,” said the UMNO leader, a former state assemblyman who lost in the 2008 elections.

Citing the controversy surrounding the National Feedlot Corporation, he pointed how Najib absolved himself from the scandal by tasking Muhyiddin and Noh Omar, the current Agriculture and Agro-based minister, to handle the heat.

“However, it was Najib who chaired the High Impact Committee which approved the project. Some even questioned why Najib did not stop the Auditor General’s report on NFC when he had been privy to reports about the project’s problems as early as 2010,” he added.

Enter the ‘NCT’

Meanwhile, another source has revealed to Harakahdaily about the formation of a media agency called National Communication Team, an effort inspired by controversial image consultant Apco who has been tasked with boosting Najib’s popularity.

According to the information obtained, the NCT is an agency under the Prime Minister’s department, operating from Bangsar.

The source added that NCT is led by Sufi Yusuff, former press secretary to former prime minister Dr Mahathir Mohamad.

Sufi replaces Jalil Hamid, who served news agency Reuters’s Kuala Lumpur bureau and who is said to have been given the responsibility to helm the UMNO-owned New Straits Times to prevent any sabotage against Najib.

Explaining further, the source revealed that the NCT was made up of ‘advisers’ comprised of senior journalists, including Khalid Mohamad, former chief editor of UMNO’s staunchly right-wing mouthpiece, Utusan Malaysia.

It said NCT’s original role to prop up the government’s image had now been replaced with efforts to ensure a positive image for Najib.

“Due to this, those in NCT are confused. Who do they report to? The country or the personal needs of Najib?”

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4 Comments leave one →
  1. January 27, 2012 12:35 am

    Najib,

    Just gather up enough of courage to have the grand son of the pariah from Kerala, the shenanigan Mahathir indicted for the atrocities he committed during the tenure of his rule.
    You can be assured of your win in the coming GE if you do that without having to dish out all the goodies, these goodies must be clawed back somehow after the GE with the introduction of new taxes. Just have the shenanigan Maathir indicted who is also a consummate liar and a omnipotent racist !

  2. Black Arrow permalink
    January 27, 2012 1:04 am

    This is all the mainstream media spin. On the ground and grassroots, BN and Najib are not popular. Images are deluding only. Of course the BR1M helps to polish up Najib’s image. All glitz and glamour but no substance. PM Najib is only a mirage of an oasis.

    After winning the elections, he will impose GST and all sorts of taxes to burden the people.

  3. Cheahsk permalink
    January 27, 2012 7:00 am

    What amazes me is that this country is broke and yet they can dish out goodies to the voters.
    One good example is the rm500 given out under the BR1M program. Every day you see in the press, photos of BN politiicans handing out the money. Shame on them to use the money of the common people and call it their own. My advise to those that qualify for the scheme, Go take the money and vote for the opposition, any opposition. For those in UMNO they are beyond redemption. My message to MCA members. get out while you can. Leave that Chua to them, they need a mascot.

  4. January 27, 2012 8:31 am

    ‘Najib’s image soars…..”

    Stop promoting this type of utter nonsense.

    The MSM in this country is crooked as are the ratings firms which can produce instant polls to suit the highest bidder. No persistently lying Prime Minister can see a rise in his personal popularity!

    dpp
    we are all of 1 Race, the Human Race

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